Do These Technology Figures Make Your Head Spin?

The second version of the iPad was released less than 12 months after the initial launch of Apple’s first tablet PC. Would you be surprised that Apple has already sold over $5B of its iPads? Or that Gartner predicts tablet PC sales to rocket from 20 million units in 2010 to 208 million units in 2014?

And if you believe that was incredibly fast, check out these other technology changes & internet statistics:

- US citizens who made use of the Internet in 2000: 53%. US citizens accessing the Web in 2010: 79%. (Pew Internet & American Life Project).

- Total daily time Northern Americans spent online in 2000: under 30 minutes. Daily time expended online now: 4 hours. (Media Metrix; The Media Audit.)

- Americans who owned a cellular phone in 2000: 50%. Those that own a cellular phone now: 91%. (NY Times/Gallup; CITA.)

- Number of text messages sent in 2000: 5.4 billion. Number of texts sent in 2010: 1.5 trillion. (MDA/Wireless Association; CITA.)

- Quantity of adults who used a social networking site in 2005: 8%. In April 2009: 46%. (Pew Internet & American Life Project.)

- Adults who made purchases using the Internet in 2000: 28%. In 2010: 60%. (Pew Internet & American Life Project; Forrester.)

- Online Internet advertising dollars spent in 2000: $7.2 bill. In 2009: $23 bn.. (IAB; PriceWaterhouseCoopers.)

- Automotive accidents involving cell telephones or texting: 28%. (National Safety Council.)

- Google searches in 2004: 1.35 billion. Google searches in 2009: 6.75 billion. (Nielsen.)

- Households with a cellular phone but no landlines, 2003: 3%. In 2010: 24.5%. (CDC.)

These technology changes impact everybody from America’s top branding companies to “single-shingle” small businesses. What do they mean for you? Here are three vital questions to get you thinking.

Three Key Questions to Consider as Technology Continues to Change:

1) In a cluttered market where everyone is crying out for attention, only those with a clear, short message will win. What’s yours?

2) How have you adjusted your communications strategy to reach people in the way that is most attractive to them?

3) What’s the one leading edge technology that can provide you with and your firm a genuine competitive advantage? What will it take for you to move forward- – now?

Whether we should to make small corrections or sweeping changes, we should be thinking about how to make our services and goods even more attractive to our customers, shoppers, and consumers. Take a second today to evaluate where you are, where you wish to be, and the action-oriented steps which will get you there. You can do it!

Marie Elwood is an Atlanta marketing consultant who helps large firms develop winning outcomes by leveraging her firm’s unique qualitative market research process.

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